2020 Udemy - 2018 Complete Marketing MASTERCLASS (6 in 1) - BEST SELLER!!

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1. Introduction
2. Build Your Model
3. Step 1 Know Your Numbers
4. Step 2 Measuring
5. Step 3 Conversion Rates
6. Step 4 Building Your Model
7. Step 5 Building Your Scenarios
8. Next Steps
9. SESSION 2 INTRODUCTION
10. The Belief Framework
11. Rules of Belief
12. The Belief Framework
13. Principle 1 Act Like a Mentor
14. Principle 2 Your Customer is Human
15. Principle 3 Identify and Establish the Need
16. Principle 4 You Have the Solution
17. Principle 5 People Respond to Direction
18. Important Tensions
19. SESSION 3 INTRODUCTION
20. Conversion Rate Optimization (CRO)
21. STEP 1 MEASURE
22. STEP 2 ANALYZE
23. STEP 3 STRATEGIZE
24. STEP 4 DESIGN
25. STEP 5 IMPLEMENT
26. STEP 6 LEARN
27. Key CRO Takeaways
28. SESSION 4 INTRODUCTION
29. Search Engine Optimization (SEO)
30. PART 1 TECHNICAL SEO
31. PART 2 CONTENT
32. PART 3 LINKING
33. METRICS
34. SESSION 5 INTRODUCTION
35. Content Engagement Plan
36. STAGE 1 TOFU CONTENT
37. STAGE 2 MOFU CONTENT
38. STAGE 3 BOFU CONTENT
39. STAGE 4 RETENTION CONTENT
40. Measuring Success
41. HOMEWORK
42. SESSION 6 INTRODUCTION
43. Multi-Channel Lead Acquisition
44. DATA INFORMED
45. ALL CHANNELS ARE PART OF THE JOURNEY
46. INTEGRATED MARKETING COMMUNICATIONS (IMC)
47. DEVICE AGNOSTICISM
48. BRANDED STYLE GUIDE
49. CHANNEL EMAIL
50. CHANNEL SOCIAL
51. CHANNEL SEARCH MARKETING
52. CHANNEL REMARKETING

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